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Business benefits of a website |
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Written by Administrator
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Saturday, 12 September 2009 17:12 |
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The benefits of having a website for
your business are unprecedented. From increasing your marketing range to
automatically selling your services or products online. This is especially the
case here in South Africa where internet usage is soaring and clients are
increasingly using the internet for business services and products than the
yellow pages. [read more about South African internet population here]
Below we will briefly go over each
benefit a website brings to your business. Feel free to ask a
GXI website
designer about any questions or concerns you might have and we will be happy to
assist you!
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At the moment tens of millions of
people have access to the internet worldwide, increasing daily! Your website
will be available 24 hours a day, 7 days a week showcasing or even selling you
products and services.
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Increase market share:
In South Africa companies have been slow to enter the online market. Cash in
on the opportunity, if viewers cant find you they will find your
competition.
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SEO your website
Search Engine Optimising, known simply as
SEO is the manipulation of your
website to get you ranking higher in search engine results [view gxi seo
services here] All our sites on completion are sent to the major search
engines, as well as offering further customised
SEO and
website marketing
projects to increase your website traffic [viewers] at anytime.
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The largest distinction between
websites and other advertising media is that it combines your advert [website]
with the order form. People are looking for convenience, your website makes
their shopping experience fast informative and therefore easy to purchase
products and services within a few clicks.
Internal business efficiency
includes:
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Expedient information
distribution to employees.
Forms can be directed and CC to any particular office, reducing admin time
and money. Advanced features such as online tack managers are backend areas
only accessible by staff members which enables you to posts tasks, assign
projects and keep up to date with progress reports, organising your business
projects on a whole new level! Contact GXI about many more features for
backend business tools.
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Trouble-free market research
and reaction to new or current products and services
All GXI websites include a statistics page which monitors how your viewers
are navigating the site, logging the popularity of pages, the keywords
people used to find your website, countries they are from and more! You now
have access to customer information and buying patterns without any effort!
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Online payments
Clients can purchase directly and safely off your website 24/7 using
creditable South African or international payment gateways.
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Newsletter managers, data
bases!
Compose and send mass emails to your clients online, simple, fast!
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Easily and permanent
information access
Your website is a 24/7 working advertisement of your products and services.
Also save your staff time by posting a "frequently asked questions" page.
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Improve communications
E-mail, live chat, forums, video meetings, email to fax. Convenient
professional communications saving you time and money.
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Web based information is fast and
inexpensive to alter. All
GXI standard websites are cms meaning you have access
to enter your website and edit information and products online easily and at any
time. We also offer website editing and
maintenance for
stylised pages and extra
ease!
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Reduce printing costs
The amount and size of all print based media is reduced by having a full
online brochure and shop for the reader to gather further information from -
your website! Have customised newsletters, event cards and flyers designed
for easy email sending!
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Reduce publishing costs
Want to publish your business in local papers but have costs have size
restrictions? Add your website address!
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Reduce communication cost
Emails are instant, convenient, easy and best of all, the cheap form of
business communications. Specialised communications may also be obtained
such as fax to emails, emails to fax, online live chats, video conferencing,
informative forums and more. Ask a
GXI website
designer about any of these products and we will be happy to
assist you!
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Speed the process of serving
your clients
A website works for you 24/7, client can browse your business services and
products at their leisure, no longer have to wait for office ours or feel
awkward phoning support for every enquiry. Your website can also process
purchases or send order requests.
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Business identity
Online your business competition changes, small business can appear
large and corporate while large corporations are appearing personal,
what ever image you wish to project GXI will prioritise through the
entire design.
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Display your business
social responsibility
If your business is BEE compliant, employs a large number of South
Africans, provides training for your staff, any information about
your company that directly or indirectly positively effects lives or
the economy, display it proudly on your website!
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Instill a professional
and creditable business image
Well designed
branding
integration through your website, ease of navigation, even the use
of specific fonts and colours alter the way clients perceive your
business.
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Improve clients
relations
Features such as testimonial submission, Q&A areas, forums and
suggestion forms incorporate you clients voice to your business
strategy and directly address their questions or concerns.
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This area is too large to
expand on in this article. To summarise, payments between countries
through website have become routine and online shopping systems have
wonderfully useful features such as auto adding shipping costs of
products.
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